Choosing the right publisher is vital to the process of getting published, and with such a wide variety of markets and publishing options available, it’s critical that authors research those options. To help shed some light on the process of finding a publisher, I’ve put together a list of top tips from my 14 years of experience.
- Be aware of the different choices you have.
The publishingindustry is evolving and as well as traditional publishing thereare a variety of routes for an author and options for them to investin their own work, either through self-publishing or cooperative publishing.
- Know how traditional publishing houses work.
Usuallythey will look to toguarantee a good return on investment and arelooking for something that sounds new and innovative while also beingreliably marketable. Publishers look at trends in book sales to establishwhether there’s a market for your book. It is important to rememberthat new markets are created all the time, and all it takes is a spark of inspiration, a little research and lots of dedication.
- Have specific targets in mind. Know what you want
get out of the process in addition to book sales. go
- Be open-minded about your work. Strike a
balance betweenthe integrity of your work and the potential for publishers and editorsto improve it. Publishers have the experience to turn a great ideainto a commercial success with often minor tweaks. After all, both ofyou want to produce the best book possible.
- PR is the best way to get
newsout and achieve media coverage. Research your publisher’s PR department as a third party endorsing you willadd a lot to your credibility and means you don’t have to ‘ sell yourself’. Some companies use their marketing department for PR, the effectivenessof which depends on the sort of relationships these departmentscan forge with key contacts in the media. PR is a full time jobwhich is best done by professionals.
- Don’t waste too much time chasing a book deal.
It typicallytakes 12-18 months from signing the contract to seeing a book inprint. If your plan A is to secure a traditional publishing deal, I recommend you consider your Plan B to be taking control of the process andeither self-publishing or using the services of a cooperative publisher.
- Call in the professionals. If you do invest in
your ownbook, consider using a full-service or a cooperative publishing partner, who can do a lot of the leg work for you, managing the entire projectand reaching more outlets and readers than you could do on your own. Take the most professional path you can afford; the best cooperativepublishers launch your book to the media and get it listed withhundreds of sites in addition to Amazon. They will get your book intobricks and mortar stores and can even arrange translation deals.
- Edit your work. Whatever route you take, make
sure thatyou’re using a professional editor with plenty of experience workingon full-length books.
- Get to know your publishing team. You will
be speakingto them on a regular basis, so it’s vital that you get to know yourpublishing team and know how they work as a team. Working with the rightteam is critical, so it’s important that you’re compatible and get along. You’ll know straight away if the fit isn’t right for you.
- Seek guidance from the beginning. It would be a shame not to seek the advice which could turn a great idea into a commercial success; remember the experience publishers have and
take advantageof their skills to complement your own.
Culled from Publishing Talk